BTL Group LTD.
Our Purpose: BTL Group is a high profile blockchain financial tech company with offices in London and Vancouver. With a major partnership announcement with Visa, BTL looked to secure significant North American press. As a publicly traded company on the TSX Venture, BTL looked to secure exposure in the Vancouver, Toronto and Montreal markets to expand their foothold in the emerging fintech industry.
Our Approach: Leveraging the significant brand value of Visa and the media interest on blockchain technology, Brix highlighted top tier media publications across North America for the announcement. Brix focused on the significance this partnership brought to BTL and the impact blockchain will have on the finance space.
Our Impact: In under 48 hours, Brix secured 30 business and tech media hits with a combined audience of 63,075,204. Coverage included Financial Post, Bloomberg, Betakit, 24 Hours Vancouver and Business in Vancouver. BTL saw significant share price movement during the time period of the announcement and has attracted international attention.