Our Purpose: Generate awareness around Deepak Chopra’s attempt to set a Guinness World Record for the world’s largest meditation session.
Our Approach: We offered a limited number of interviews leading up to the Global Meditation to top-tier media across North America. As the event drew closer, Brix also leveraged Gabrielle Bernstein and singer/songwriter India Arie, who collaborated on the project to press.
Our Impact: The event drew more than 130,000 participants across the globe and successfully set the Guinness World Record for the world’s largest meditation. Notable news features included Forbes, New York Daily News and Metro News US.
Visuals that showcase the campaign and our work
List of services provided
- Creative Concept Development
- Media & Influencer Relations