Our Purpose: Exclusive to Clearly, the Derek Cardigan eyeglass brand needed a proper introduction to fashion and style media across Canada.
Our Approach: We identified our target group of fashion savvy editors and shot a series of personalized style videos. Based on individual style, hair colour and eye colour, the lead designer and visionary behind the brand at Clearly, hand-picked Derek Cardigans for each person in the group. Each pair was then hand-delivered by our team.
Our Impact: Brix secured more than 2.5 million media impressions in Canadian fashion, lifestyle and consumer publications and blogs within six months of the eyeglass delivery. The Derek Cardigan fan club continues to thrive in the Canadian market.
List of services provided
- Creative Campaign Creation
- Media & Influencer Relations
- Event Planning
- Art Direction & Photography
- Design & Creative