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Equinox Mystery Tour

Purpose: Equinox was looking to develop and execute a unique brand experience with a goal to drive attention to its first Vancouver club prior to launch and leave a lasting first impression with local influencers and media.

Approach: Leveraging Equinox’s brand motto “commit to something,” Brix conceptualized a fitness tour in which 12 influential press and influencers were invited to “commit to the unknown” on a mystery fitness excursion.

Impact: Brix organized two private Equinox branded helicopters to pick up guests who were then flown to the top of the Sea to Sky Gondola for a private fitness class on the primary viewing deck. This was followed by a guided meditation and long-table lunch. Guests were then flown back to the seaport and met with car service to take them home. The entire event was flawlessly executed and resulted in more than 900K social media views and feature media coverage from the Vancouver Sun, CTV, Daily Hive, Vitamin Daily and BC Business.