Our Purpose: Vancouver based Foodee engaged Brix as part of a PR campaign to announce their rapid market expansion into US cities and the development of a new round of funding to facilitate further growth opportunities.
Our Approach: Capitalizing on the launch of new locations in the US, Brix targeted local media with the concept of the ‘slow food’ movement for business and office culture. The funding announcement was targeted at Canadian based media to highlight the further expansion of a Vancouver grown company-leveraging technology to rapidly expand.
Our Impact: Over the course of the campaign Foodee was featured in 18 unique media articles, including significant mention in the Vancouver market through coverage on Global TV, Business in Vancouver, BC Business and Techvibes. Unique media hits were also secured in each of the new US expansion cities.