Kit and Ace
Our Purpose: With the launch of their new clothing label, JJ and Shannon Wilson looked to bring technical cashmere to the fashion world. Brix was engaged from the initial launch of the company to broadcast the message to a global audience.
Our Approach: A rapid expansion plan from Kit and Ace demanded a targeted media strategy, which involved facilitating desksides on behalf of the co-founders in New York and Toronto as well as focused media outreach in fashion publications, national business news, entrepreneurship and technical design. Brix also supported Kit and Ace in the opening of 7 new retail locations as well as the announcement of 13 future locations.
Our Impact: Over the course of nine months, Brix secured Kit and Ace nearly 300 media features in publications like Forbes, NY Times, New Yorker, Fortune, Wired, Bloomberg, CNBC, Details, ELLE, Fashion, BNN, Globe & Mail, National Post and the Toronto Star.