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New Year’s Eve

Purpose: Vancouver’s New Year’s Eve Celebration Society (a group comprised of multiple local businesses and associations) reached out to Brix to support the launch of Vancouver’s first community New Year’s Eve event in over a decade.

Approach: Brix worked with the society and its members including Vancity Buzz, the Downtown Vancouver Business Improvement Association, Port Metro Vancouver, Tourism Vancouver and the city of Vancouver to ensure news of the event would be heard by people far and wide. Brix strategically distributed aspects of the event to press at different times to ensure interest­level in the event stayed strong. A behind­the­scenes tour of the fireworks barge with pyrotechnicians was offered to press leading up to the event to ensure they had a unique perspective to fold into their coverage of the event.

Impact: The New Year’s Eve event garnered 63 pieces of media coverage, reached over 5,000,000 and attracted more than 80,000 people. Although the event happened on New Year’s Eve, coverage spanned from October 2015 through to January 2016.