Purpose: Oristand engaged Brix for the launch of their cardboard standing desk, a concept born from the mind of Ryan Holmes, CEO of Hootsuite. With no previous marketing or social media outreach, Oristand was reliant completely on Public Relations outreach for public awareness.
Approach: The conceptual design of Oristand was such a novel approach, Brix leveraged the story to secure media across lifestyle, tech, design, health and business media publications. The product was also the first of it’s kind to offer a low cost solution for standing desks, and a strong story of it’s initial creation.
Impact: Within the first 48 hours of launch, Oristand sold out of their first product run. In less than a week, Oristand was featured in over 50 global press outlets. In the US top coverage included the Wall Street Journal, Fast Company, Techcrunch, Glamour Magazine, Wired, The New York Times, Entrepreneur and Forbes. In Canada coverage included the Globe and Mail, the Financial Post, CBC, Global TV, Yahoo! Finance, the Toronto Star, the Province, and BC Business.