Regency Lexus

Our Purpose / Regency Lexus wanted to showcase the launch of its new state-of-the-art showroom and engage media with more than just a “typical” event.

Our Approach / We conceptualized the “Butler Experience” specifically for media and VIP clients of Regency Lexus to highlight Regency’s commitment to superior customer service while showcasing the Lexus fleet and brand. A butler themed public event featured a live pianist on a grand piano, hand crafted canapes and a selection of cocktails and wine.

Our Impact / Regency Lexus was featured prominently in local media publications including the Vancouver Sun, Province, Auto Journal and Business in Vancouver. Due to high interest in the Butler experience, media continued to engage with Regency Lexus following the event, extending the life of the story beyond one day.

List of services provided

  • Creative Concept Development
  • Media & Influencer Relations
  • Event PR & Planning
  • Design & Creative