Our Purpose / With the launch of a suite of mobile telecom products, Roam Mobility aimed to help Canadians avoid expensive roaming charges when travelling to the U.S. Brix was engaged to help build awareness amongst Canadian consumers and business travellers who frequented the U.S.
Our Approach / Recognizing the peak period when cell phone bills would be at its height following the holidays, Brix positioned Roam as a network that eliminated roaming charges for Canadians travelling into the US.
Our Impact / Brix raised brand awareness within a one month campaign start, securing coverage by CBC, Toronto Star, the Financial Post, CTV, Gigaom, Tech Vibes, and PC World; and garnering a total of 684 brand impressions within that time.
List of services provided
- Campaign Creation
- Media Relations