Sea to Sky Gondola
Our Purpose: Sea to Sky Gondola was preparing for its first year of Christmas programming. The team was looking for a PR partner to help generate awareness around both the gondola and seasonal holiday programming. Brix was engaged to spread the word about Canada’s newest winter playground and its diverse offering of activities for people of all-ages and athletic ability.
Our Approach:To ensure media and influencers experienced Sea to Sky Gondola, Brix conceptualized a FAM (familiarization) tour for a small group of press in the Lower Mainland. The tour was complete with a transportation, a gondola ride, a guided walk along the Spirit Trail and along the suspension bridge, followed by cheese and chocolate fondue lunch. To build awareness amongst influencers, Brix coordinated several day trips which included snowshoeing, tubing, forest walks and lunches at the Summit Lodge.
Our Impact: Throughout the six-week period, web traffic was up 70 per cent compared to year prior and the number of visits throughout December reached 17,000 which exceeded goal. At the start of January Vacay.ca named Sea to Sky Gondola #1 place to see in Canada for 2016. Brix continues to be Sea to Sky Gondola’s agency of record and has since secured feature coverage in Business in Vancouver, DailyHive, Inside Vancouver (Tourism Vancouver), Vancouver Sun, Real Weddings, Ming Pao Magazine among others and segments on Global and CTV News.