Our Purpose Position ShoeMe.ca as the leading online shoe company in Canada. Introduce the brand to style influencers in regions across Canada.
Our Approach We launched an influencer activation campaign that offered stylists throughout Canada the opportunity to select any shoe under $150 (at no cost) in exchange for a blog post that included a minimum of three photos showcasing how they styled the shoes. Brix also leveraged founder Sean Clark’s story for business and retail press, positioning him as a Millennial Entrepreneur, disrupting an age-old business.
Our Impact In a six-month period, ShoeMe.ca generated more than 800 brand impressions reaching 32 million Canadians in Calgary, Vancouver, Ottawa, Toronto and Montreal. Its style ambassador campaign reached more than 4 million people across Canada. Business coverage included features for CBC Lang & O’Leary, BNN, Global News, the Globe and Mail, Financial Post, Canadian Business, Toronto Star, BC Business, the Vancouver Sun, the Province and News 1130. Six-months into our campaign ShoeMe.ca was acquired by Hardy Capital Partners for an undisclosed amount.
List of services provided
- Media & Influencer Relations
- Thought Leadership Strategy
- Social Impact Concept Creation
- Blogger Ambassador Programs
- Influencer Marketing