Our Purpose / Our aim was to drive traffic to Sitka’s crowdfund campaign and position the West Coast retailer as a company taking a new approach to business.
Our Approach / Brix leveraged Sitka’s wilderness initiatives with a focus on protecting marine life – a hot topic in the press each spring. To connect with the business community, we positioned founder Rene Gauthier’s to the press as a thought-leader on Gen Y businesses that combine for-profit business models to fund non-profit initiatives.
Our Impact / Brix secured more than 10 million media impressions in Canadian business, consumer and environmental media within six weeks of launching the campaign. The partnership with Indiegogo was featured in 90 per cent of the coverage including Canadian Geographic, Global BC, the Vancouver Sun, and Business in Vancouver.
Visuals that showcase the campaign and our work
List of services provided
- Campaign Concept Creation
- Media & Influencer Relations