Our Purpose: Lisa Fraser, the young founder of Snug Vest was looking to spread brand awareness about her innovative method of deep pressure therapy - an inflatable vest that simulates a comforting hug.
Our Approach: Brix approached this project with a two-tiered approach to encompass its lifestyle and a business potential. The team held conversations with the parents of children that use Snug Vest on a regular basis to gather experiential stories, and leveraged Snug Vest’s appearance on the CBC’s Dragons’ Den, and a $500K financing announcement to connect with business media.
Our Impact: In a three-month period Snug Vest was featured in the media 28 times including coverage on CTV News, The Globe and Mail, Parents Canada, Healthline, and TechVibes. Brix secured over 240 brand impressions and reached over 15 million people.
List of services provided
- Campaign Creation
- Media & Influencer Relations
- Partnership Opportunities
- Issues Hijacking