So It Is: Vancouver
Our Purpose: Brix Media was engaged to help build excitement around the launch of So It Is: Vancouver, a book exploring the people, culture and history of Vancouver.
Our Approach: In a four-week period, Brix identified and leveraged a handful of individuals profiled in the book to effectively grab the attention of local press.
Our Impact: Book launch coverage appeared on CBC The Early Edition and in The Vancouver Sun, Vancouver Courier and Vancity Buzz, reaching an audience of over 17,800,000. Two weeks after the book was released, co-creators Adam Schelle and Kev Holloway had sold… XX copies.