Our Purpose / Spread the word about the iconic UK brand’s newest store in Richmond Centre and draw a crowd for opening day.

Our Approach / With a focus on the Richmond market, we coordinated three weeks worth of street activations throughout Richmond, including a weekend-long placement at Richmond Night Market complete with a branded photobooth. We also hosted a media preview at the new TOPSHOP location to offer local fashion media and style influencers the chance to shop unseen collections before the store opened its doors to public.

Our Impact / Starting at 7:30am on a Saturday, 300 TOPSHOP/TOPMAN loyalists lined up for the store’s 9:30am opening. This was the largest crowd drawn by any Canadian TOPSHOP opening in history. Our media preview secured feature coverage in dozens of publications targeted to the local market including: Huffington Post, Vancouver Sun, The Province, Richmond Review and Vancity Buzz.

List of services provided

  • Creative Concept Development
  • Media & Influencer Relations
  • Event Planning / Event PR
  • Art Direction & Photography
  • Creative & Design
  • Social Innovation