Our Purpose / The Young Entrepreneur Leadership Launchpad (YELL) was gearing up for its second annual Venture Challenge. Over the span of two months, high school students in Coquitlam, Richmond and West Vancouver designed business plans in a bid to attend the final competition at UBC Robson Square where a judging panel of professional investors determine the winner of one-on-one coaching by e@UBC. Brix was engaged to help promote the program initiatives and events.

Our Approach / Brix aimed to reach out to top tier local media with a specific focus on youth engagement and entrepreneurship in targeted areas around the Lower Mainland.

Our Impact / Brix secured media coverage from notable local sources including OMNI News, News 1130, Richmond News and Tricity News

List of services provided

  • Media Relations
  • Event PR