Tag : Brix media

Vancouver Tech PR – 4 Fashion Products That Embrace Tech

Vancouver tech PR Brix Media wearable technology

As managing director of Brix Media Co., a Vancouver tech PR firm that specializes in both technology PR and fashion PR, I often get asked which industry I’m more drawn to. Truth is, I no longer have to choose. Like almost every other sector, fashion has embraced technology and at the cross section are some of the most innovative products that add functionality and enhance day-to-day life.

Last April, Apple Watch presented a slick-looking multi-functional design that style-conscious men and women would actually wear. The accessible price-point generated a new wave of curiosity in the future of wearables.

Vancouver tech PR Brix Media wearable technology iwatch apple hermes

From street-style mainstays to complex 3D prints and the integration of virtual reality, here are four products that exemplify what the future holds for tech-inspired fashion:

“Pretty” might not be the first adjective to describe Ringly, the latest in smart jewelry, albeit the design is beautiful. Disguised as a classic sapphire ring, when slipped on it pairs immediately with your iOS or Android device. With a recent investment of $5.1 million, Ringly’s ability to track incoming calls, messages and emails is growing in popularity.

Fit for an occasion yet to be determined, a dress debuted by Columbia designer Maria Orduz Pinto at this year’s CES was decorated with handmade fabric flowers that deflect light and 3D printed flowers and optic fibers that react to sound. Driven by a $20 billion business, the tech-luxury space aims to make clothing beautiful, functional and long lasting.

Swedish designer Ida Klamborn is breaking down the elitist culture of Fashion Week Stockholm with the introduction of a 360 virtual reality (VR) technology. “Democratic Front Row” invites fans from around the world to experience Ida’s runway show, via their mobiles, from a seat in the front row. Located next to the stage, a robot installation will capture the 360-degree view for those tuning in via VR, a view typically reserved for fashion elites and celebrities. Still not impressed? The robot will light up based on the reaction of the fans watching.

Tech-luxury with an ethical twist sounds promising although in this case it means choosing to wear a bikini that absorbs pollution. The sponge bikini, developed by a New York architecture and design studio Eray Carbaj for a wearable technology competition, is made from a material that repels water and absorbs oil. The lightweight sponge material can absorb up to 25 times its own weight.

Vancouver tech PR Brix Media wearable technology Spongesuit

The integration of technology and fashion is far from evolved but fashion and design icons are encouraging the process. Von Furstenberg’s upcoming collection of handbags will be outfitted with hidden built-in chargers and Iris Apfel has teamed up with WiseWear’s Socialite collection, a line of fashionable metal jewelry that tracks fitness, receives mobile alerts and sends distress signals to emergency contacts.

Vancouver tech PR Brix Media wearable technology gold fitness tracker

The fascination with tech-savvy fashion will continue to grow throughout 2016 as world-class events like The Metropolitan Museum of Art’s Gala and Costume Institute exhibition run with themes such as “Manus x Machina: Fashion in an Age of Technology.”

Vancouver tech PR Brix Media wearable technology

Jennifer Maloney Adab: Today’s Notable Young Entrepreneur

Jennifer_Maloney_Adab_Today's_Notable_Entrepreneur

Today’s Notable Young Entrepreneur is Brix Media Co. Founder and CEO Jennifer Maloney Adab, who we caught up with to find out what inspired her innovative company and what advice she would share with other young professionals…

WORK

Describe what you do in less than 140 characters. Go.
I run Canada’s first PR and influencer marketing agency focused on social innovation.

What was the inspiration for your career route?
Human behaviour has always intrigued me. As a former journalist, I’ve had the opportunity to learn about people and their ideas from all walks of life. I realized early on I had a passion for leveraging media to connect others to meaningful stories and life lessons. This has been the inspiration behind my PR career as well.

What is the most memorable milestone in your career so far?
One of the most memorable was organizing a press conference for Deepak Chopra to launch the world’s first Chopra Yoga Centre. Working with him affirmed that personal values and principles don’t need to be separated from business.

Where do you see yourself in 5 years, 10 years, 20 years?
I’m about to embark on my most daring venture to date – being a mom, which I think will greatly alter my goals and perspective. In five years I hope I have set an example for my son that you can achieve anything you want in life. The hard, but also fun part is being true to oneself and discovering what that is.

Do you have any advice for other young professionals?
I think it’s a great time to be young and ambitious because there are so many opportunities to connect, collaborate and communicate with like-minded people around the world. My advice would be to take the route that’s right for you over what is popular opinion. To truly become successful, you need to follow your own path.

Do you support any charities? If so, which one(s) and why is it (or they) important to you?
I sit on the board for two non-profits. One is Raw Beauty Talks, which promotes the mental and physical health of girls and young women. The other is the Young Entrepreneurs Leadership Launchpad, which promotes entrepreneurial thinking in high schools.

What is one major challenge that you’ve had to overcome in your career? How did you overcome it?
Launching Brix Media Co. has been the biggest risk and challenge I’ve undertaken to date. It meant leaving the security of the brand I had spent three years building and trusting in my team and our collective vision to build something new. There were many hurdles in getting it off the ground, but they were all overcome through teamwork and realizing I had an amazing support system to help me on some of the hardest days.

What does the word notable mean to you?
I associate it with “worth paying attention to.” Living in an era of information overload, we increasingly rely on trusted sources to tell us what is worth our time and attention.

PLAY

Where is your favourite place to wine/ dine in your city and why?
We’re spoiled with restaurants in Vancouver so it’s hard to choose one. I recently went to AnnaLena in Kits and it’s at the top of my “must go back” list.

What’s the most visited website on your Internet browser? The most played song on your phone?
Website: Google

Song: One Man Can Change the World by  Big Sean & Kanye West.

Who’s one person you think everyone should be following on social media?
@dobbiesandlittlepawrescue – We have an Doberman who came from a shelter. This site makes me want to adopt 20 more.

What’s your favourite country to visit and why? And what’s the next one you plan on travelling to?
Brazil is one of my favourite countries. All the restaurants have meals made for two people. That tells you something about the warmth of their culture. I really need to make it to Pondicherry in India. There’s an ashram I’m dying to visit there.

What gives you the greatest FOMO?
My husband travels to LA a lot for work and I always think this somehow involves pool and mojito time, which give me FOMO. He assures me this is not the case.

What’s your guiltiest pleasure?
Frozen yogurt or gelato with chocolate, berries and coconut.

What’s something you wish you didn’t spend so much money on? What’s something you wish you spent more on?
I wish I spent less on cell phone bills and more on travel.

And finally, what does success look like to you? Work, play, or otherwise…
Success is being happy with the people, places and experiences you surround yourself with on a daily basis.

Six Ways to Get Good At Networking

Networking Tips from a Public Relations Pro | Jennifer Maloney, CEO of Brix Media Co.

Repost from Profit Guide 

Six Ways to get good at networking - Brix Media

Welcome to Advisory Board, a weekly department in which a panel of experts—made up of entrepreneurs and professionals—answer questions you have about how to run your business better.

This week, a reader asks:

“I keep hearing that the ability to build good relationships is one of the traits of super-successful entrepreneurs. Is networking all it’s made out to be, and how can I get good at it?”

Here’s what the experts have to say.

• • • • •

“Rather than going out and meeting a bazillion people, I think it’s more important to meet the right people and make an impression on them. Get a “hit list” of whom you want to meet and then set out to meet them. Once you make contact, trying keeping notes on that person. For instance, what is their wife’s name? What are their kids doing? What are they passionate about? I then follow up with relevant emails to keep in touch. It shows I’m interested in them, and hopefully makes me stand out the next time I see them.”
—Mandy Farmer, President and CEO, Accent Inns and Hotel Zed, Victoria

• • • • •

“People who take the time to understand your value proposition and advocate for your company contribute to third-party credibility and word of mouth, which can lead to invaluable referrals. If you are not a natural connector, identify who in your company or personal networks is. Align with these people to see what value you can add to them. Maybe they are starting a new company, or looking to build on a particular skill set or life passion. Do what you can to elevate them, and they in turn will likely take an interest in your business needs as well. Having ‘connectors’ champion both you and your company will only help you prosper.”
Jennifer Maloney Adab, founder & CEO, Brix Media Co., Vancouver

• • • • •

“It has been said the ‘networking is your net worth.’ Not only do people prefer to do business with people they know and trust, but networking also provides a valuable opportunity to learn from other business leaders. How do you get good at it? By getting out there and doing it. There are numerous networking events put on by a variety of sources, including Boards of Trade, industry associations and CEO and executive organizations. Attend these events not with the intent to directly sell your product or service, but rather to meet new people and ask questions about them and their business. You will develop important new relationships and gain great insight from your peers.”
John Wilson, founder and CEO, CEO Global Network, Toronto

• • • • •

“Spend some time with someone you admire as a master networker. I find they are more than willing to share their tips over a glass of wine. As you refine this skill, remember that building good relationships means creating a relationship that is win-win. Be willing to give as much as you get. Be authentic about helping others with their success and they will be vested in your success.”
Phoebe Fung, proprietor, Vin Room and VR Wine, Calgary

• • • • •

“Whether you make a new contact that can elevate or amplify your business, or learn from a fellow entrepreneur, these experiences are extremely valuable. Know who you are going to be meeting and research them. Ask well-informed, intelligent questions of your peers and perhaps come up with ideas of how you can work with them.”
—Christine Faulhaber, President and CEO, Faulhaber Communications, Toronto

• • • • •

“What sets you apart? In my experience networking is about hitting the sweet spots with people. Once their confidence is won, make sure you’re ready to prove every day that nobody compares to you as an individual.”
—Mandy Renehan, Founder and CEO, Freshco, Oakville, Ont.

• • • • •

MORE INSIGHTS FROM OUR ADVISORY BOARD:

 

 

GROW Conference Whistler lego tech PR Brix Media Vancouver

Our Top 5 Takeaways from GROW Conference 2015

 

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Photo by kriskrug.com

The awe-inspiring landscape of Whistler was the perfect backdrop to this year’s GROW conference, which hosted a gathering of emerging and established tech entrepreneurs, investors, creators and executives from across North America.  Here are some of our highlights:

#1. Wearables – So Hot Right Now!

Despite the tepid reception to Google Glass, the wearable space is still searing hot — especially when it comes to sports. One of the first presentations was led by Marcus Weller, the founder and CEO of Skully, a motorcycle helmet packed with smart features including hands free calling, transparent heads up display, and a rear-view camera. This video had most attendees wishing they had their own bike to validate a helmet purchase (us included!).

Wearable Image
photo by kriskrug.com

 

But Dan Eisenhardt, CEO of Recon Instruments, a Canadian smartglasses and heads up display company that was recently acquired by Intel, was quick to share some of the challenges of achieving success in the wearables space: “if you put something on your face it has to make you look better, or at least not worse.” Eisenhardt says the ultimate goal for their product will be making it invisible. His comments allude to a likely future for  wearables, which is that they may not be wearable (in other words, hardware) at all.

. . .

Jon Bon Jovi Concert Vancouver PR Brix Media

Huffington Post Music – Bon Jovi Vancouver Concert will rock out Stanley Park

Get ready to shout-sing “Livin’ On A Prayer,” Vancouver. A Bon Jovi Vancouver concert is coming!

Rock superstar Jon Bon Jovi and The Kings of Suburbia will be playing a concert at Stanley Park’s Brockton Point on August 22.

UPDATE – June 12, 2015: Paper Rain Performances, a concert promoter in Vancouver, announced Jon Bon Jovi will kick off the Urban Forest concert series, which is based on presenting “the world’s greatest artists in the world’s grandest outdoor venues.”

The company will donate up to $100,000 of profit from ticket sales to imagine1day, a charity that works to connect people in Ethiopia to quality education free of foreign aid by 2030. The non-profit group was created by Lululemon founders Chip and Shannon Wilson in 2007.

Tickets for the Jon Bon Jovi concert go on sale on June 20. 

. . .

Vancouver Sun – Update: Jon Bon Jovi is coming to Stanley Park

The promoters of a summer concert in Stanley Park aren’t ready to reveal which “rock legend” will headline their show — but the photo they’re using in their advertising campaign is Jon Bon Jovi.

Although Paper Rain Performances play coy in online ads for An Urban Forest Concert: An Evening With A Rock Legend by not naming the headliner for the Aug. 22 show at Brockton Field, the Vancouver Sun has learned that it will be Jon Bon Jovi.  . . .