Tag : entrepreneurship

Jennifer Maloney Adab: Today’s Notable Young Entrepreneur

Jennifer_Maloney_Adab_Today's_Notable_Entrepreneur

Today’s Notable Young Entrepreneur is Brix Media Co. Founder and CEO Jennifer Maloney Adab, who we caught up with to find out what inspired her innovative company and what advice she would share with other young professionals…

WORK

Describe what you do in less than 140 characters. Go.
I run Canada’s first PR and influencer marketing agency focused on social innovation.

What was the inspiration for your career route?
Human behaviour has always intrigued me. As a former journalist, I’ve had the opportunity to learn about people and their ideas from all walks of life. I realized early on I had a passion for leveraging media to connect others to meaningful stories and life lessons. This has been the inspiration behind my PR career as well.

What is the most memorable milestone in your career so far?
One of the most memorable was organizing a press conference for Deepak Chopra to launch the world’s first Chopra Yoga Centre. Working with him affirmed that personal values and principles don’t need to be separated from business.

Where do you see yourself in 5 years, 10 years, 20 years?
I’m about to embark on my most daring venture to date – being a mom, which I think will greatly alter my goals and perspective. In five years I hope I have set an example for my son that you can achieve anything you want in life. The hard, but also fun part is being true to oneself and discovering what that is.

Do you have any advice for other young professionals?
I think it’s a great time to be young and ambitious because there are so many opportunities to connect, collaborate and communicate with like-minded people around the world. My advice would be to take the route that’s right for you over what is popular opinion. To truly become successful, you need to follow your own path.

Do you support any charities? If so, which one(s) and why is it (or they) important to you?
I sit on the board for two non-profits. One is Raw Beauty Talks, which promotes the mental and physical health of girls and young women. The other is the Young Entrepreneurs Leadership Launchpad, which promotes entrepreneurial thinking in high schools.

What is one major challenge that you’ve had to overcome in your career? How did you overcome it?
Launching Brix Media Co. has been the biggest risk and challenge I’ve undertaken to date. It meant leaving the security of the brand I had spent three years building and trusting in my team and our collective vision to build something new. There were many hurdles in getting it off the ground, but they were all overcome through teamwork and realizing I had an amazing support system to help me on some of the hardest days.

What does the word notable mean to you?
I associate it with “worth paying attention to.” Living in an era of information overload, we increasingly rely on trusted sources to tell us what is worth our time and attention.

PLAY

Where is your favourite place to wine/ dine in your city and why?
We’re spoiled with restaurants in Vancouver so it’s hard to choose one. I recently went to AnnaLena in Kits and it’s at the top of my “must go back” list.

What’s the most visited website on your Internet browser? The most played song on your phone?
Website: Google

Song: One Man Can Change the World by  Big Sean & Kanye West.

Who’s one person you think everyone should be following on social media?
@dobbiesandlittlepawrescue – We have an Doberman who came from a shelter. This site makes me want to adopt 20 more.

What’s your favourite country to visit and why? And what’s the next one you plan on travelling to?
Brazil is one of my favourite countries. All the restaurants have meals made for two people. That tells you something about the warmth of their culture. I really need to make it to Pondicherry in India. There’s an ashram I’m dying to visit there.

What gives you the greatest FOMO?
My husband travels to LA a lot for work and I always think this somehow involves pool and mojito time, which give me FOMO. He assures me this is not the case.

What’s your guiltiest pleasure?
Frozen yogurt or gelato with chocolate, berries and coconut.

What’s something you wish you didn’t spend so much money on? What’s something you wish you spent more on?
I wish I spent less on cell phone bills and more on travel.

And finally, what does success look like to you? Work, play, or otherwise…
Success is being happy with the people, places and experiences you surround yourself with on a daily basis.

Six Ways to Get Good At Networking

Networking Tips from a Public Relations Pro | Jennifer Maloney, CEO of Brix Media Co.

Repost from Profit Guide 

Six Ways to get good at networking - Brix Media

Welcome to Advisory Board, a weekly department in which a panel of experts—made up of entrepreneurs and professionals—answer questions you have about how to run your business better.

This week, a reader asks:

“I keep hearing that the ability to build good relationships is one of the traits of super-successful entrepreneurs. Is networking all it’s made out to be, and how can I get good at it?”

Here’s what the experts have to say.

• • • • •

“Rather than going out and meeting a bazillion people, I think it’s more important to meet the right people and make an impression on them. Get a “hit list” of whom you want to meet and then set out to meet them. Once you make contact, trying keeping notes on that person. For instance, what is their wife’s name? What are their kids doing? What are they passionate about? I then follow up with relevant emails to keep in touch. It shows I’m interested in them, and hopefully makes me stand out the next time I see them.”
—Mandy Farmer, President and CEO, Accent Inns and Hotel Zed, Victoria

• • • • •

“People who take the time to understand your value proposition and advocate for your company contribute to third-party credibility and word of mouth, which can lead to invaluable referrals. If you are not a natural connector, identify who in your company or personal networks is. Align with these people to see what value you can add to them. Maybe they are starting a new company, or looking to build on a particular skill set or life passion. Do what you can to elevate them, and they in turn will likely take an interest in your business needs as well. Having ‘connectors’ champion both you and your company will only help you prosper.”
Jennifer Maloney Adab, founder & CEO, Brix Media Co., Vancouver

• • • • •

“It has been said the ‘networking is your net worth.’ Not only do people prefer to do business with people they know and trust, but networking also provides a valuable opportunity to learn from other business leaders. How do you get good at it? By getting out there and doing it. There are numerous networking events put on by a variety of sources, including Boards of Trade, industry associations and CEO and executive organizations. Attend these events not with the intent to directly sell your product or service, but rather to meet new people and ask questions about them and their business. You will develop important new relationships and gain great insight from your peers.”
John Wilson, founder and CEO, CEO Global Network, Toronto

• • • • •

“Spend some time with someone you admire as a master networker. I find they are more than willing to share their tips over a glass of wine. As you refine this skill, remember that building good relationships means creating a relationship that is win-win. Be willing to give as much as you get. Be authentic about helping others with their success and they will be vested in your success.”
Phoebe Fung, proprietor, Vin Room and VR Wine, Calgary

• • • • •

“Whether you make a new contact that can elevate or amplify your business, or learn from a fellow entrepreneur, these experiences are extremely valuable. Know who you are going to be meeting and research them. Ask well-informed, intelligent questions of your peers and perhaps come up with ideas of how you can work with them.”
—Christine Faulhaber, President and CEO, Faulhaber Communications, Toronto

• • • • •

“What sets you apart? In my experience networking is about hitting the sweet spots with people. Once their confidence is won, make sure you’re ready to prove every day that nobody compares to you as an individual.”
—Mandy Renehan, Founder and CEO, Freshco, Oakville, Ont.

• • • • •

MORE INSIGHTS FROM OUR ADVISORY BOARD:

 

 

Vancouver Sun – Update: Jon Bon Jovi is coming to Stanley Park

The promoters of a summer concert in Stanley Park aren’t ready to reveal which “rock legend” will headline their show — but the photo they’re using in their advertising campaign is Jon Bon Jovi.

Although Paper Rain Performances play coy in online ads for An Urban Forest Concert: An Evening With A Rock Legend by not naming the headliner for the Aug. 22 show at Brockton Field, the Vancouver Sun has learned that it will be Jon Bon Jovi.  . . .

cringeworthy mistakes of business CEOS PR oil spill

The Five Most Cringeworthy Mistakes Your CEO Could Make

THE WAY YOUR COMPANY HANDLES A MISHAP CAN EITHER LEAD TO A BLIP ON THE MEDIA’S RADAR OR A TOTAL CRASH-AND-BURN OF THE COMPANY’S BRAND. HERE’S HOW TO AVOID THE LATTER.

BY JENNIFER MALONEY

Five Most Cringeworthy Mistakes Your CEO Could Make

Four years ago, Tony Hayward, then CEO of international oil conglomerate British Petroleum was deemed the most hated man in America.

Following the aftermath of BP’s oil spill in the Gulf of Mexico, he told reporters he anticipated the overall environmental impact to be “very, very modest.”  . . .