Tag : influencer marketing Vancouver

Vancouver Tech PR – 4 Fashion Products That Embrace Tech

Vancouver tech PR Brix Media wearable technology

As managing director of Brix Media Co., a Vancouver tech PR firm that specializes in both technology PR and fashion PR, I often get asked which industry I’m more drawn to. Truth is, I no longer have to choose. Like almost every other sector, fashion has embraced technology and at the cross section are some of the most innovative products that add functionality and enhance day-to-day life.

Last April, Apple Watch presented a slick-looking multi-functional design that style-conscious men and women would actually wear. The accessible price-point generated a new wave of curiosity in the future of wearables.

Vancouver tech PR Brix Media wearable technology iwatch apple hermes

From street-style mainstays to complex 3D prints and the integration of virtual reality, here are four products that exemplify what the future holds for tech-inspired fashion:

“Pretty” might not be the first adjective to describe Ringly, the latest in smart jewelry, albeit the design is beautiful. Disguised as a classic sapphire ring, when slipped on it pairs immediately with your iOS or Android device. With a recent investment of $5.1 million, Ringly’s ability to track incoming calls, messages and emails is growing in popularity.

Fit for an occasion yet to be determined, a dress debuted by Columbia designer Maria Orduz Pinto at this year’s CES was decorated with handmade fabric flowers that deflect light and 3D printed flowers and optic fibers that react to sound. Driven by a $20 billion business, the tech-luxury space aims to make clothing beautiful, functional and long lasting.

Swedish designer Ida Klamborn is breaking down the elitist culture of Fashion Week Stockholm with the introduction of a 360 virtual reality (VR) technology. “Democratic Front Row” invites fans from around the world to experience Ida’s runway show, via their mobiles, from a seat in the front row. Located next to the stage, a robot installation will capture the 360-degree view for those tuning in via VR, a view typically reserved for fashion elites and celebrities. Still not impressed? The robot will light up based on the reaction of the fans watching.

Tech-luxury with an ethical twist sounds promising although in this case it means choosing to wear a bikini that absorbs pollution. The sponge bikini, developed by a New York architecture and design studio Eray Carbaj for a wearable technology competition, is made from a material that repels water and absorbs oil. The lightweight sponge material can absorb up to 25 times its own weight.

Vancouver tech PR Brix Media wearable technology Spongesuit

The integration of technology and fashion is far from evolved but fashion and design icons are encouraging the process. Von Furstenberg’s upcoming collection of handbags will be outfitted with hidden built-in chargers and Iris Apfel has teamed up with WiseWear’s Socialite collection, a line of fashionable metal jewelry that tracks fitness, receives mobile alerts and sends distress signals to emergency contacts.

Vancouver tech PR Brix Media wearable technology gold fitness tracker

The fascination with tech-savvy fashion will continue to grow throughout 2016 as world-class events like The Metropolitan Museum of Art’s Gala and Costume Institute exhibition run with themes such as “Manus x Machina: Fashion in an Age of Technology.”

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Jennifer Maloney Adab: Today’s Notable Young Entrepreneur

Jennifer_Maloney_Adab_Today's_Notable_Entrepreneur

Today’s Notable Young Entrepreneur is Brix Media Co. Founder and CEO Jennifer Maloney Adab, who we caught up with to find out what inspired her innovative company and what advice she would share with other young professionals…

WORK

Describe what you do in less than 140 characters. Go.
I run Canada’s first PR and influencer marketing agency focused on social innovation.

What was the inspiration for your career route?
Human behaviour has always intrigued me. As a former journalist, I’ve had the opportunity to learn about people and their ideas from all walks of life. I realized early on I had a passion for leveraging media to connect others to meaningful stories and life lessons. This has been the inspiration behind my PR career as well.

What is the most memorable milestone in your career so far?
One of the most memorable was organizing a press conference for Deepak Chopra to launch the world’s first Chopra Yoga Centre. Working with him affirmed that personal values and principles don’t need to be separated from business.

Where do you see yourself in 5 years, 10 years, 20 years?
I’m about to embark on my most daring venture to date – being a mom, which I think will greatly alter my goals and perspective. In five years I hope I have set an example for my son that you can achieve anything you want in life. The hard, but also fun part is being true to oneself and discovering what that is.

Do you have any advice for other young professionals?
I think it’s a great time to be young and ambitious because there are so many opportunities to connect, collaborate and communicate with like-minded people around the world. My advice would be to take the route that’s right for you over what is popular opinion. To truly become successful, you need to follow your own path.

Do you support any charities? If so, which one(s) and why is it (or they) important to you?
I sit on the board for two non-profits. One is Raw Beauty Talks, which promotes the mental and physical health of girls and young women. The other is the Young Entrepreneurs Leadership Launchpad, which promotes entrepreneurial thinking in high schools.

What is one major challenge that you’ve had to overcome in your career? How did you overcome it?
Launching Brix Media Co. has been the biggest risk and challenge I’ve undertaken to date. It meant leaving the security of the brand I had spent three years building and trusting in my team and our collective vision to build something new. There were many hurdles in getting it off the ground, but they were all overcome through teamwork and realizing I had an amazing support system to help me on some of the hardest days.

What does the word notable mean to you?
I associate it with “worth paying attention to.” Living in an era of information overload, we increasingly rely on trusted sources to tell us what is worth our time and attention.

PLAY

Where is your favourite place to wine/ dine in your city and why?
We’re spoiled with restaurants in Vancouver so it’s hard to choose one. I recently went to AnnaLena in Kits and it’s at the top of my “must go back” list.

What’s the most visited website on your Internet browser? The most played song on your phone?
Website: Google

Song: One Man Can Change the World by  Big Sean & Kanye West.

Who’s one person you think everyone should be following on social media?
@dobbiesandlittlepawrescue – We have an Doberman who came from a shelter. This site makes me want to adopt 20 more.

What’s your favourite country to visit and why? And what’s the next one you plan on travelling to?
Brazil is one of my favourite countries. All the restaurants have meals made for two people. That tells you something about the warmth of their culture. I really need to make it to Pondicherry in India. There’s an ashram I’m dying to visit there.

What gives you the greatest FOMO?
My husband travels to LA a lot for work and I always think this somehow involves pool and mojito time, which give me FOMO. He assures me this is not the case.

What’s your guiltiest pleasure?
Frozen yogurt or gelato with chocolate, berries and coconut.

What’s something you wish you didn’t spend so much money on? What’s something you wish you spent more on?
I wish I spent less on cell phone bills and more on travel.

And finally, what does success look like to you? Work, play, or otherwise…
Success is being happy with the people, places and experiences you surround yourself with on a daily basis.

Jon Bon Jovi Concert Vancouver PR Brix Media

Huffington Post Music – Bon Jovi Vancouver Concert will rock out Stanley Park

Get ready to shout-sing “Livin’ On A Prayer,” Vancouver. A Bon Jovi Vancouver concert is coming!

Rock superstar Jon Bon Jovi and The Kings of Suburbia will be playing a concert at Stanley Park’s Brockton Point on August 22.

UPDATE – June 12, 2015: Paper Rain Performances, a concert promoter in Vancouver, announced Jon Bon Jovi will kick off the Urban Forest concert series, which is based on presenting “the world’s greatest artists in the world’s grandest outdoor venues.”

The company will donate up to $100,000 of profit from ticket sales to imagine1day, a charity that works to connect people in Ethiopia to quality education free of foreign aid by 2030. The non-profit group was created by Lululemon founders Chip and Shannon Wilson in 2007.

Tickets for the Jon Bon Jovi concert go on sale on June 20. 

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