Tag : influencer marketing

Vancouver Sun – Update: Jon Bon Jovi is coming to Stanley Park

The promoters of a summer concert in Stanley Park aren’t ready to reveal which “rock legend” will headline their show — but the photo they’re using in their advertising campaign is Jon Bon Jovi.

Although Paper Rain Performances play coy in online ads for An Urban Forest Concert: An Evening With A Rock Legend by not naming the headliner for the Aug. 22 show at Brockton Field, the Vancouver Sun has learned that it will be Jon Bon Jovi.  . . .

The Five Classic PR Blunders SME’s Make

Profit Magazine Repost | By Jennifer Maloney

Unlike sales and marketing, public relations is often a grey area for many small business owners. It’s often not until a respected advisor or board speaks to the merit of PR – or, worse, until a crisis hits – that they’ll make the decision to investigate a firm to help propel a product or service launch (or to do damage control).

While PR can be a cost-effective way to gain public awareness and third-party credibility for your business, it needs to be implemented strategically. Not all PR campaigns stick, and of those that do, not all help small businesses with their end objective.

If you are considering bringing on PR to help position your company in a positive light, or to grow your business, here are five common mistakes you will want to avoid: . . .