The promoters of a summer concert in Stanley Park aren’t ready to reveal which “rock legend” will headline their show — but the photo they’re using in their advertising campaign is Jon Bon Jovi.
Although Paper Rain Performances play coy in online ads for An Urban Forest Concert: An Evening With A Rock Legend by not naming the headliner for the Aug. 22 show at Brockton Field, the Vancouver Sun has learned that it will be Jon Bon Jovi. . . .
Entrepreneur Magazine Repost | By Jennifer Maloney
Getting exposure for a project you’ve sacrificed sleep, money and social time for may seem like the highest priority right before launch. The problem is most startup budgets won’t bank a clever publicity campaign or a high-end PR firm.
Luckily there are low-cost ways to generate interest in your business before sales start percolating. . . .
Public relations can invoke trepidation in entrepreneurs, but the right strategy can yield big benefits for your business, says Jennifer Maloney
A well-played PR campaign can magnify a company’s voice and solicit valuable brand evangelists. On the flip side, a poorly executed campaign can bring little to no return on what is often a significant investment for small businesses. Before you call up the press, here are six questions you should be ready to confidently answer. . . .