Public relations can invoke trepidation in entrepreneurs, but the right strategy can yield big benefits for your business, says Jennifer Maloney
A well-played PR campaign can magnify a company’s voice and solicit valuable brand evangelists. On the flip side, a poorly executed campaign can bring little to no return on what is often a significant investment for small businesses. Before you call up the press, here are six questions you should be ready to confidently answer. . . .