Tag : public relations Vancouver

Five Tips for Building your Personal Brand Online

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In an era where owned media channels are just as valuable as traditional, building your personal brand has never been more valuable. However, just as Apple or Nike have carefully and consistently built their public image over decades, carving out your personal brand requires establishing a clear vision for your unique voice, image and value proposition to the audience you’re trying to curate. It is essential to have an understanding of these points before you start sharing ‘you’ in a massively cluttered space – the Internet.

Here are 5 ways to give you a jump-start on building your personal brand:

Brix-Media-Co-Personal Branding1. Identify what sets you apart. The Internet has infinite space and plenty of personal brands, so how are you going to stand out? This is Marketing 101. You’ve got a killer product – it’s you. But how are you going to sell it? Start by defining your character and know what your unique selling points are. Never say things in the usual way and win the customers (followers) attention with content; visuals, words and phrases that are new, surprising, and different. The objective of personal branding is to build a relationship with a customer or follower who is excited and confident in what you are offering.

2. Leverage your credentials. What is your personal brand offering and how is it adding value to the lives of your potential followers or customers? It’s important to clearly identify the product or service your personal brand specializes in – something that can be backed up. If you have the skills, you should show them but only at the right times and through the right channels. Leverage your niche and showcase what makes you special in a way that encourages customers and followers to engage and share. Produce content that adds value to the lives of your customers and keeps your personal brand “on brand.”  

3. Agonize over consistency. Be on brand for yourself. It’s easy to share anything and everything but it can easily come across as forced or insincere – and nobody likes that. What you put out should be consistent and relevant with what you have identified yourself to be. Ask yourself – is this what my brand is about and does it makes sense for my audience?

Visuals– The digital world is dominated by visuals. It’s also important that you’re consistent in how you visually represent your brand. I.e. using the same colour palette, fonts and filters. If you’re clear on your message you will build a consistent brand experience for your fans and followers. Fashion blogger and influencer Mary Seng of Happily Grey is a perfect example of this. True to her name, her colour palette throughout all her social media channels is mostly grey, white and black.

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Model: Why brand consistency is important!
Consistency = Trust and Trust = Customers. Be consistent.

4. Make Friends with the Internet. Be engaged – and not selfishly. Share and support other like-minded individuals by giving a little love to the digital community around you. Be collaborative – give without the expectation of return and you’ll be surprised what the digital world gives back. Take for example, Apple’s collaboration with Hermes. Aside from improving their image and spreading awareness with further reach, they were able to resonate with a larger audience by joining forces.

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5. Be real.  People are seeking the human side of any brand – a side that allows them to connect on a personal level. It is important to be true to yourself and your audience. You don’t have to come across as an expert in everything. Thought leaders tap into their talents, experience and passion for their business. Don’t try and be something you’re not. This allows your audience to build trust in you and your brand.

Vancouver Tech PR & Fashion PR – September

Fashion trends, Vancouver Startup Week, and business growth were key topics of conversation this past month. See how some of our clients tie into these conversations.

Vancouver Fashion PR

Michelle Lane – senior designer and stylist at Clearly.ca shares her top picks for the season on Brazen Woman. For those of us subjecting our eyes to screen glare for long periods of time, blogger Jamie Leigh reviews Clearly’s protective, yet stylish Blue Reflect lenses.

Vancouver Tech PR

Vancouver Startup Week attracted tech fans between September 21 and 25th. The Vancouver Economic Commission hosted #VanStartupCity at the Imperial to support Vancouver’s local startup ecosystem. Watch Sean Elbe on Breakfast Television as he celebrates local tech and recent success stories in the adventure and tech space including ShareShed, RentMoola, and Tinkerine. StartupCity events were also featured on CKNW,  Vancouver Magazine and Business in Vancouver.

US Tech PR

At the European Cancer Congress in Vienna, OncoSec Medical announced positive results from the very first trial to combine merkel cell carcinoma with immunotherapy through its proprietary ImmunoPulse treatment.

Fin Tech PR

In the last week of September, Canadian entrepreneur Hamed Shahbazi was featured on Business News Network. As CEO of  software company TIO Networks, he discusses the company’s rapid growth strategy, how it is competing in the United States, and its thoughts on national fintech players like PayPal.