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cringeworthy mistakes of business CEOS PR oil spill

The Five Most Cringeworthy Mistakes Your CEO Could Make

THE WAY YOUR COMPANY HANDLES A MISHAP CAN EITHER LEAD TO A BLIP ON THE MEDIA’S RADAR OR A TOTAL CRASH-AND-BURN OF THE COMPANY’S BRAND. HERE’S HOW TO AVOID THE LATTER.

BY JENNIFER MALONEY

Five Most Cringeworthy Mistakes Your CEO Could Make

Four years ago, Tony Hayward, then CEO of international oil conglomerate British Petroleum was deemed the most hated man in America.

Following the aftermath of BP’s oil spill in the Gulf of Mexico, he told reporters he anticipated the overall environmental impact to be “very, very modest.”  . . .